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Building Fluency: Marketing in the age of Alexa

These materials below will help you to prepare for a fluency building lesson using the source material;


How to use the materials:

Firstly, look at the questions that relate to the topic and the contents of the article - we will start the conversation by answering these. Then read the article and translate any new vocabulary in it - Any new vocabulary can be learnt most effectively using Anki flashcards.


The main focus of fluency building lessons is to use natural conversation to give you the opportunity to really develop your speaking skills, identify missing vocabulary, correct grammatical and pronunciation errors and actively learn the skills that will bring your English forwards. By basing the lessons on different source materials we are able to have a clear structure to the contents of the lesson as well as giving you some excellent exposure to good English to learn from as preparation for the lesson.


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Questions

  1. The article starts with a description of a future scenario (the article was written in 2018) – how accurate has this scenario become today?

  2. How will AI platforms affect consumers relationship with brands, and will brands continue to be as relevant as they are now in the future?

  3. What are the advantages for consumers with having AI platforms make informed decisions about their purchases?

  4. Will the market of AI platforms be monopolized by just a few options, or will there be many?

  5. What is likely to be the future of marketing?


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The article


As the article is nearly 3,500 words, and presented in a layout that works best in the original form I will simply link the article here - https://hbr.org/2018/05/marketing-in-the-age-of-alexa - so you can read it there.


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Useful Language Exercise:


Which prepositions are needed in the following;

  1. to receive/get something _______ a channel.

  2. to look _______ the best deal.

  3. to have trust _______ something.

  4. to focus _______ something.

  5. to get data _______ something. (where the data comes from).

  6. to collect data _______ something. (what the data is on).

  7. to run low _______ something.

  8. to interact _______ somebody (a customer etc).

  9. to engage _______ somebody.

  10. to have access _______ something.

  11. to lead _______ something.

  12. to hang _______ something (customers etc).

  13. the relationship _______ something.


*the answers are below.





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Answers to the exercise:


  1. to receive/get something through a channel.

  2. to look for the best deal.

  3. to have trust in something.

  4. to focus on something.

  5. to get data from something. (where the data comes from).

  6. to collect data on something. (what the data is on).

  7. to run low on something.

  8. to interact with somebody (a customer etc).

  9. to engage with somebody.

  10. to have access to something.

  11. to lead to something.

  12. to hang on to something (customers etc).

  13. the relationship with something.

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